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Publicity op: Comment on schools sending ‘fat letters’

This is Tip #28 in a series of ”50 Tips for Free Publicity” which I’m pinning on Pinterest. Follow me there, and if you like my tips, comment and repin.  *     *     *   Here’s a chance for parents,...

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Newsjacking: A tempting bone for the media, even when you have no news

By Roshanda E. Pratt There is always a story to be told. The key is to know how to tell the story in a way to draw the media into calling and chasing you down. As a former television news producer for...

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Want local TV publicity? 3 ways to get on reporters’ radar

By Roshanda E. Pratt Did you know the media is watching what you view online? With the increase of social media, news organizations are paying close attention to your interests, comments, shares and...

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Clik here to view.

Publicity op: Comment on schools sending ‘fat letters’

This is Tip #28 in a series of ”50 Tips for Free Publicity” which I’m pinning on Pinterest. Follow me there, and if you like my tips, comment and repin.  *     *     *   Here’s a chance for parents,...

View Article

Image may be NSFW.
Clik here to view.

Newsjacking: A tempting bone for the media, even when you have no news

By Roshanda E. Pratt There is always a story to be told. The key is to know how to tell the story in a way to draw the media into calling and chasing you down. As a former television news producer for...

View Article


Image may be NSFW.
Clik here to view.

Want local TV publicity? 3 ways to get on reporters’ radar

By Roshanda E. Pratt Did you know the media is watching what you view online? With the increase of social media, news organizations are paying close attention to your interests, comments, shares and...

View Article

Image may be NSFW.
Clik here to view.

Fiction, Nonfiction Authors: Newsjack Mattel’s Black Barbie Story for Book...

Fiction authors have the toughest job when it comes to generating publicity for their books. Too often, they can’t recognize all the opportunities that breaking news stories are dumping right into...

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Email: The Sales & Publicity Tool Most Authors Aren’t Using

Nine out of 10 authors I work with aren’t collecting email addresses at their websites, mailing regularly and selling more books as a result. That breaks my heart. Email marketing is the Number One...

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Are Men Whose Wives Keep Their Maiden Names Wimps?

Years ago, I heard media trainer Joel Roberts say that if you want to get onto a big radio talk show, your chances skyrocket if you have a juicy topic that riles up listeners. The idea must be so...

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Condom Snorting Dangers Ripe for Newsjacking

News stories about the dangers of condom snorting are starting to appear again in top-tier publications like USA Today, the Washington Post and even Forbes. I heard about this sickening fad for the...

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How to Newsjack the Jeff Bezos Divorce for Free Publicity

Everybody’s buzzing about the Jeff Bezos divorce which could become the most expensive in history. That means it’s a perfect opportunity to piggyback onto it and offer your expert commentary,...

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